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Startup Domain Name Advisory

Startup Domain Name Advisory

Make the domain decision once. Make it right.

Choosing a startup domain name isn’t a branding exercise.
It’s a strategic decision that affects fundraising, trust, negotiation leverage, and long-term defensibility.

This advisory service exists to help founders avoid expensive naming mistakes early, before they become public, emotional, or impossible to reverse.

Service Tiers

Secure Payments • Fast Delivery • Expert-Reviewed Reports • No Hidden Fees

$249
Foundation Advisory
Best for: Solo founders, pre-MVP teams, idea → execution phase
Review of one startup domain name
Strategic evaluation across: Category clarity, Investor perception, Email & trust signals, Long-term defensibility
Written verdict: Proceed / Proceed with caution / Do not proceed
Clear explanation of why, not just a score
Delivery 3 business days, Plain language recommendation founders can act on immediately
Outcome: You’ll know whether your current domain helps or hurts your startup before you invest brand equity into it.
Best Seller
$699
Strategic Naming Advisory
Best for: Seed-stage startups, accelerators, VC-facing teams
Everything included in the Foundation Advisory Report plus
Evaluation of up to 3 domain options
Comparative analysis: Exact match vs brandable risk, Fundraising signal strength, Market & narrative fit
Replacement cost analysis: What it will cost to fix later vs now
Acquisition feasibility check (if preferred name is taken)
Delivery 5 business days. Decision matrix (what you gain / what you risk)
Outcome: You make the domain decision with investor logic, not gut feel or design bias.
$1500
Founder Grade Domain Advisory
Best for: VC-bound startups, funded teams, category-defining products
Everything included in the Strategic Naming Advisory
Deep advisory on brand + domain positioning
Review of: Startup vision and roadmap Category evolution risk, Long term naming defensibility
Domain acquisition strategy (if the ideal domain is owned): Price realism Negotiation leverage Timing & signaling risks
Optional anonymous buyer strategy via BuyerAxis
Delivery 7-10 business days
Outcome: You walk away knowing: Which domain you should build on Whether acquiring the ideal domain is worth it How to avoid overpaying or signaling desperation

WHO IS THIS FOR?

This advisory is built for founders who understand that a domain name is not a cosmetic choice.

It’s for:

  • Startup founders at pre-seed, seed, or early traction stage. Especially those preparing for fundraising, accelerator applications, or first serious customer outreach.

  • Founders stuck between multiple name options
    When the decision is between an exact match domain or a brandable, and the trade-offs aren’t obvious.

  • Teams who know the current domain feels “temporary”
    And don’t want that temporary decision to become an expensive permanent mistake.

  • Startups building trust-sensitive products
    B2B SaaS, fintech, infrastructure, healthcare, marketplaces, or anything that relies on credibility early.

  • Founders who may need to acquire a domain later
    And want to understand pricing reality, leverage, and timing before signaling interest publicly.

If you want a domain decision you can defend confidently to investors, customers, and your future self, this service is for you.

Who This Service Is Not For

This advisory is intentionally not designed for everyone.

It is not for:

  • Founders looking for the cheapest available domain
    If cost alone is the decision driver, advisory won’t change that outcome.

  • Teams expecting naming ideas or brainstorming sessions
    This is not a naming contest, brand workshop, or logo-first exercise.

  • Anyone looking for instant, automated answers
    We don’t use registrar suggestions or automated appraisal scores as decision tools.

  • Hobby projects or side experiments
    If the startup itself isn’t a serious commitment yet, the domain decision shouldn’t be either.

  • Founders who want reassurance, not judgment
    This service exists to reduce risk, not validate emotional attachment to a name.

If you already know you’re going to ignore the recommendation, this service won’t be useful.

How it Works

Founder Intake

You share your startup context, domain options, stage, and goals through a short intake form. This ensures the evaluation is based on your business reality, not just the name in isolation.

Strategic Evaluation

We assess the domain decision across investor perception, category fit, trust signals, long-term defensibility, and replacement cost. No automated scores. No registrar logic.

Clear Recommendation

You receive a written advisory with a direct recommendation: proceed, proceed with caution, acquire, or replace—along with the reasoning behind it.

Next-Step Clarity

If acquisition is relevant, we outline realistic pricing, timing, and negotiation strategy. If not, you leave with a decision you can confidently move forward with.

No. This service does not generate names or run brainstorming sessions. We evaluate domain decisions, not creative concepts.

No. We do not rely on automated appraisal tools or registrar estimates. All evaluations are judgment-based and contextual, grounded in market behavior and investor psychology.

Before fundraising, accelerator applications, major marketing spend, or committing publicly to a name. The earlier the decision is evaluated, the cheaper it is to correct.

Yes. If acquisition is the right move, we assess feasibility, price realism, and negotiation risk. Acquisition itself is handled separately via BuyerAxis.

No. Domains don’t win deals. They remove unnecessary hesitation. This service reduces silent risk; it doesn’t replace execution.

Yes. We work with pre-seed through Series A startups, especially when naming decisions affect brand defensibility and future negotiations.

Then this service will tell you whether that attachment is strategic or emotional. The recommendation will be honest, not comforting.

Yes. Agencies can use this service to validate client domain decisions before launch or rebrand, and avoid fixing mistakes later.

Fully confidential. No outreach, no signaling, no public contact with domain owners unless explicitly requested.

Because this is a judgment-based advisory service, refunds are not offered once evaluation has started. If this is a concern, this service may not be a fit.