Choose the Right Level of Domain Insight
Domain decisions aren’t about finding the cheapest option. They’re about avoiding the wrong one.
A cheap domain can cost you millions in lost traffic, confused customers, and forced rebrands. We provide the due diligence founders need to secure their digital future—without the pressure of a broker commission.
Every appraisal is a human-written report, not an automated score. Here's a real Decision-Grade sample — domain redacted.
FAQ
Because algorithms cannot read context. An automated tool doesn’t know if you’re building a B2B SaaS or a local bakery, which changes the value of a domain significantly. We use human analysts to verify brand usage, commercial intent, and risk factors that software misses. Quality due diligence takes time (48-72 hours).
We provide a defensible valuation range, not a single “magic number.” We give you a conservative floor (great deal), a fair market value (reasonable), and a strategic ceiling (the maximum rational price). This range gives you the flexibility to negotiate without overpaying.
Yes. Our Decision-Grade ($179) and Strategic ($399) reports are designed for this. We provide “Defensible Logic” data points and comparable sales you can copy-paste into your emails to justify your offer and lower the seller’s expectations.
That is often the point. If a seller wants $50k and we value it at $15k, you can use our report to bridge that gap. However, if the seller is unreasonable, our recommendation might be to Walk Away. Saving you from a bad $50k investment is a positive ROI.
We conduct a Commercial Risk Assessment, which checks for obvious conflicts and “bad faith” usage history. However, we are not a law firm. For high-stakes acquisitions ($10k+), we always recommend a formal legal clearance after our commercial validation.
The $129 plan is a “Red Light / Green Light” check—perfect for validating an idea before you fall in love with the name. The $249 plan is a “Negotiation Weapon”—it gives you the deep data, comparable sales, and seller psychology analysis needed to close a deal.
Binary Decision Logic
We don't just hand you a confusing price range. Every report concludes with a Strategic Directive: 
Proceed: The price is fair; secure the asset. 
Negotiate: The seller is over-leveraged; use our data to lower the price.
Walk Away: The liability or replacement cost makes this a bad investment.
The Due Diligence Process
Who Requires This Level of Insight?
Ideal for:
✅ Rebranding Growth Companies You are pivoting or upgrading from a .io / .ai to a premium .com and need to know if the seller’s asking price is “market rate” or “predatory.”
✅ Venture Capital & Angel Investors You are conducting due diligence on a portfolio company’s IP assets and need to verify the valuation of their digital real estate.
✅ Stealth Mode Founders You need a neutral third party to evaluate a domain without alerting the seller or triggering a price hike.
Not for:
❌ Domain Flippers & Speculators If you are buying domains to resell for profit, our “end-user” valuation models will not match your “wholesale” buying criteria.
❌ “Instant” Appraisal Seekers We do not use automated algorithms. If you need a number in 5 seconds, use a free tool. If you need accuracy, wait 48 hours.
❌ Legal / Trademark Search We analyze commercial viability and brand risk. While we check for obvious conflicts, we are not attorneys and do not provide legal clearance.